🎊 Cue the Confetti—Social Butterfly Designs is Turning 25 in ‘25! 🦋✨

I’m feeling all the emotions ❤️‍🔥 as I write this because this milestone represents more than just a number—it’s the celebration of a journey that has been incredibly personal to me. 2025 marks the 25th year of Social Butterfly Designs—an entire quarter century of creating, designing, and delivering countless invitations and paper creations for all of you. It has been, without a doubt, one of my life’s greatest
passions 💋.

Today, as I step into this anniversary year, I find myself reflecting on the incredible journey that has brought me here, the amazing people who have supported this business, and the exciting ways I will celebrate this milestone with you.

🧐 A Look Back 🔍

What started as a small stationery business focused on designing invitations has blossomed into something far greater than I could have ever imagined. Social Butterfly Designs has never just been about invitations, greeting cards, and paper goods; it has been about fostering genuine connections, celebrating life’s special moments, and providing ways to share the simple yet powerful act of putting pen to paper. Every design, every product, every invitation, and every heartfelt note I’ve created has been from the heart, and has brought me so much joy!

I have been absolutely blown away by the love and support you’ve shown me over the years. I started this journey back in 2000 (anyone remember Y2K? 😂). My two oldest kids, George and Helen, were only 3 and 1, and my youngest, Audrey, wasn’t even born yet! Here’s a snapshot of our family back then (left) and my son’s birth announcement (right), with a special story behind it below.

This little hand-drawn, hand-painted watercolor birth announcement I created for George (now 27!) in 1997 (yes, I painstakingly hand-painted over 150 of them 🤯…and did anyone note my son’s birth weight 🫢…he ended up being born via c-section 😮‍💨) was a turning point for me. It was in that moment I made the life-changing decision to leave my 14-year corporate job in public relations at Princess Cruises to stay home and raise my family. This birth announcement played a major role in inspiring me to start my own graphic design and stationery bbusiness just three years later.

After years of designing my own holiday cards and receiving encouragement from family and friends, Social Butterfly Designs officially launched on November 1, 2000. I initially started the business with my friend Susan Mills 👯 who shared my passion and creative vision. We worked together for a few years, but for the majority of this journey, I’ve been on my own—learning, growing, and evolving every step of the way.

⤵️ Then vs. Now: The Realities of the Day 💻

Back in 2000, people were still using flip phones, and Facebook or Instagram didn’t exist yet! Designs were hand-drawn more often than digitally created, and my workspace was the back corner of my dining room table, piled with stacks of paper, ribbons, embellishments and cutting tools instead of sleek design software (and because cell phone cameras weren’t a thing yet, I don’t have photos of this scene ☹️). But one thing hasn’t changed—the joy of sending and receiving a heartfelt, handwritten note in the mail 💌.

Brad Pitt was the “Sexiest Man Alive” and flip phones and Razor scooters were all the rage in the year 2000.

🥂 A Year of Celebration 🍾

To honor this incredible milestone, I have some special things planned throughout this year! From behind-the-scenes looks into my creative process, to exclusive anniversary designs, giveaways, and maybe even a few surprises (think limited-edition designs, nostalgic throwbacks, and maybe even a special collaboration… stay tuned!), this will be a year filled with gratitude and celebration. I want to take you along for the ride 🎢 —sharing cherished memories from the past 25 years while looking ahead to all the exciting things still to come!

Thank you from the bottom of my heart for being part of this journey and for joining me to make this anniversary year one to remember!

I’d love to hear from you! Do you have a favorite Social Butterfly Designs card or invitation you’ve kept over the years? Drop a comment or share a photo—I’d love to take a trip down memory lane with you!

P.S. The best way to keep up with these 25th anniversary updates is to follow this blog and/or follow me on instagram @socialbutterflydesigns.

Wrapping Up my 2024 Note Writing Journey

Last year (I cannot believe today is January 1st), I committed to writing a note to someone every day since January 1, 2024…and yesterday marked my 366th note (accounting for Leap Year of course)!

It’s been a remarkable and incredible experience with so many unexpected surprises and connections along the way. I have no words for how meaningful it has been and how much JOY it has brought me.

I’ve put a lot of thought into who I would send my last note to, and how meaningful this note was to me.  While I’m keeping this to myself, I can share that it felt like the perfect way for me to close this chapter.

my last note!

While this isn’t really the end of my note writing journey—in many ways, it’s just the beginning! In the days ahead, I’ll be sharing more about what I’ve learned and how it’s inspired me to create something special for anyone who wants to experience similar connections through handwritten note writing.

I hope you’ll follow along and stay tuned for what’s next…I’m pretty excited about it!

The 5-Minute Handwritten Note Formula

In a world where digital messages often dominate, a handwritten note stands out as a personal, heartfelt gesture that can make a lasting impression. But how do you find the time or know exactly what to say? That’s where my 5-Minute Handwritten Note Formula comes in! This simple, yet powerful formula will help you write meaningful and impactful notes in just five easy steps.

Why Handwritten Notes Matter: Handwritten notes are a tangible way to show appreciation, strengthen relationships, and leave a lasting impression. In fact, research shows that handwritten notes can create a stronger emotional connection than digital messages. Plus, they make the recipient feel truly valued. Whether it’s for a birthday, thank you, congratulations, or just because, a handwritten note is always in style.

What’s in the 5-Minute Handwritten Note Formula? The 5-Minute Handwritten Note Formula is a step-by-step guide that simplifies the note-writing process, making it easy for anyone to write a heartfelt, personal note with ease and thoughtful direction. Here’s a sneak peek at the formula:

Peace, Love & Bobby Sherman Indeed!

As I prepare for the 20th anniversary of Social Butterfly Designs this November (yes, it will actually be 20 years!!), I have been reflecting on some of the designs which have been most popular over the years and one theme comes to mind, my “Peace, Love & “_____” series of cards which have been turned into everything from birthday cards, thank you notes and holiday cards to college and sports team cards.

The idea for this design, first introduced in 2005, was inspired by the pop-culture saying ”Peace, Love and Bobby Sherman” associated with late 60s and early 70s teen heartthrob Bobby Sherman (and yes, I did have a major crush — it was the shaggy hair, big smile and starring role on Here Comes the Brides). If you are old enough to remember the saying or old enough not to, as is the case with my husband Paul, it was a trendy expression during Bobby’s heyday. My research has uncovered it was written on the back of postcards sent out to all the girls who wrote to his fan club. I don’t recall joining but do remember listening to his 45s on my bedroom record player such as “Julie Do Ya Love Me”…be still my heart…and probably really wanted the lunch box too! Needless to say, this catchy phrase stuck with me over the years….and whether you remember it or not, it seems to work for many tag lines!

My Peace/Love cards, designed with a peace sign made of flowers, hearts and butterflies, have been consistent favorites in my line up for nearly two decades. Due to their popularity, I decided to give them a fresh, modern look and offer them as a “theme pack,” which are mixed sets of four designs, two of each, for a total of eight cards. This “Peace Love” Pack includes 2 birthday, 2 thank you, 2 woo hoo and 2 stay safe cards (in keeping with protocols surrounding COVID-19).

I hope you like this set as much as I do. It’s colorful, playful and fun and each card is intended to inspire a positive vibe. I can create custom Peace, Love slogans upon request…just send your suggestion to jill@socialbutterflydesigns.com.

And back to Bobby Sherman, he is now a deputy sheriff in San Bernardino county and also worked as a paramedic and CPR trainer…he turned 77 last week!