🎊 Cue the Confetti—Social Butterfly Designs is Turning 25 in ‘25! 🦋✨

I’m feeling all the emotions ❤️‍🔥 as I write this because this milestone represents more than just a number—it’s the celebration of a journey that has been incredibly personal to me. 2025 marks the 25th year of Social Butterfly Designs—an entire quarter century of creating, designing, and delivering countless invitations and paper creations for all of you. It has been, without a doubt, one of my life’s greatest
passions 💋.

Today, as I step into this anniversary year, I find myself reflecting on the incredible journey that has brought me here, the amazing people who have supported this business, and the exciting ways I will celebrate this milestone with you.

🧐 A Look Back 🔍

What started as a small stationery business focused on designing invitations has blossomed into something far greater than I could have ever imagined. Social Butterfly Designs has never just been about invitations, greeting cards, and paper goods; it has been about fostering genuine connections, celebrating life’s special moments, and providing ways to share the simple yet powerful act of putting pen to paper. Every design, every product, every invitation, and every heartfelt note I’ve created has been from the heart, and has brought me so much joy!

I have been absolutely blown away by the love and support you’ve shown me over the years. I started this journey back in 2000 (anyone remember Y2K? 😂). My two oldest kids, George and Helen, were only 3 and 1, and my youngest, Audrey, wasn’t even born yet! Here’s a snapshot of our family back then (left) and my son’s birth announcement (right), with a special story behind it below.

This little hand-drawn, hand-painted watercolor birth announcement I created for George (now 27!) in 1997 (yes, I painstakingly hand-painted over 150 of them 🤯…and did anyone note my son’s birth weight 🫢…he ended up being born via c-section 😮‍💨) was a turning point for me. It was in that moment I made the life-changing decision to leave my 14-year corporate job in public relations at Princess Cruises to stay home and raise my family. This birth announcement played a major role in inspiring me to start my own graphic design and stationery bbusiness just three years later.

After years of designing my own holiday cards and receiving encouragement from family and friends, Social Butterfly Designs officially launched on November 1, 2000. I initially started the business with my friend Susan Mills 👯 who shared my passion and creative vision. We worked together for a few years, but for the majority of this journey, I’ve been on my own—learning, growing, and evolving every step of the way.

⤵️ Then vs. Now: The Realities of the Day 💻

Back in 2000, people were still using flip phones, and Facebook or Instagram didn’t exist yet! Designs were hand-drawn more often than digitally created, and my workspace was the back corner of my dining room table, piled with stacks of paper, ribbons, embellishments and cutting tools instead of sleek design software (and because cell phone cameras weren’t a thing yet, I don’t have photos of this scene ☹️). But one thing hasn’t changed—the joy of sending and receiving a heartfelt, handwritten note in the mail 💌.

Brad Pitt was the “Sexiest Man Alive” and flip phones and Razor scooters were all the rage in the year 2000.

🥂 A Year of Celebration 🍾

To honor this incredible milestone, I have some special things planned throughout this year! From behind-the-scenes looks into my creative process, to exclusive anniversary designs, giveaways, and maybe even a few surprises (think limited-edition designs, nostalgic throwbacks, and maybe even a special collaboration… stay tuned!), this will be a year filled with gratitude and celebration. I want to take you along for the ride 🎢 —sharing cherished memories from the past 25 years while looking ahead to all the exciting things still to come!

Thank you from the bottom of my heart for being part of this journey and for joining me to make this anniversary year one to remember!

I’d love to hear from you! Do you have a favorite Social Butterfly Designs card or invitation you’ve kept over the years? Drop a comment or share a photo—I’d love to take a trip down memory lane with you!

P.S. The best way to keep up with these 25th anniversary updates is to follow this blog and/or follow me on instagram @socialbutterflydesigns.

10 Creative Tips for Connecting While "In" and "Coming Out" of Quarantine

There are many ways to “connect” with those you love during uncertain times…old-fashioned letter writing is a great way to show you care.

These few past months have been an extremely challenging time for our communities, our country and our world. To even imagine we would be spending our days in quarantine for weeks on end would have seemed unimaginable a few short months ago…but this quickly became our new reality. While many states are beginning to open back up across the country, I happen to live in California where our stay-at-home mandates have been extended until the end of July…and trust me when I say this seems like a lifetime away. During these past several weeks I have been able to reflect on the nature of my business and the way I conduct it as founder and owner of my own stationery and graphic design business, Social Butterfly Designs, which will celebrate 20 years this Fall. All of my spring boutiques, the staple of my spring business model, were cancelled due to COVID-19 and I was forced to focus more on my online business as a result. To my surprise it has been going very well and inspired me to be more innovative even hosting my first-ever virtual boutique earlier this month. I love to see all the creativity out in the world with people adapting their lives and livelihoods to new circumstances….so much ingenuity and creativity abound!

Those of you who know me already know I am a big proponent of the handwritten note. In fact, I like to refer to this old-fashioned ritual as “life’s secret weapon”…putting pen to paper is such as simple task but when you add sentiment, love, empathy or gratitude in the words you express behind it, it becomes a powerful tool of connection and can bring great joy to your intended recipient on the other end of receiving it.

As we have sheltered in place for weeks on end it has been a challenge to keep oneself busy….after all you can only watch so much Netflix!! Whether you live in a state where the economy is getting “back to business” or still living with limitations, now is the perfect time to brush up on your writing skills and perhaps even instill them on the younger generation members of your family.

Following are 10 ways you can connect with the ones you love and show them you care through good old-fashioned letter writing, especially when you can’t see them in person:

1. Write a note….Just Because
There doesn’t have to be reason…just pick up a pen, a note card (a piece of paper if that is all you have), and write a heartfelt note to someone letting them know you miss them and some of the reasons why they are special to you.

2. Create A Handmade Card
Paint or use markers, colored pencils or a pen to draw the cover of a card and write some nice sentiments on the inside…this is particularly special to receive. My very talented friend Stacey ( @goandbefancy) drew this beautiful NY scene, where we often travel together, for my birthday card this year…it was so touching to receive and I can’t wait to frame it!

A hand painted card becomes a work of art!

3. Drop a Note Off With a Little Surprise!
Write your note and gather some flowers from your garden, a small succulent…or maybe even a rolls of toilet paper and drop it off on the doorstep of friend.
4. Write a Poem
If you are creative you can even try to make it rhyme, calling out special memories or fun times the two of you have shared over time.
5. Create a Card Using an Old Photograph
Find an old photo of the two of you, a favorite place or something random from your phone or archives and attach It to the front of card (you can create this with any sort of paper you may have around the house)….maybe add a hand-drawn border and a clever caption…this alone is sure to make them smile!
6. Congratulate a 2020 Graduate!
This one is of particular sentiment to me as my youngest daughter is a senior in high school and she is feeling the great sense of loss in missing out on the significance and fanfare this particular celebration of life is supposed be bring. I chose to celebrate her with a full garage display recognizing her accomplishments….just yesterday this prompted an anonymous “Reese Road neighbor” to deliver a card with a surprise gift card enclosed….how sweet was that!

7. Deliver a Friend Her Morning Coffee…and a Note!
Popular with my daughters, this is a fun way to get your BFF’s day off to a great start. You can even be clever with your note…”just wanted to brighten you day with a little morning “pick me up!” We even have a fun set of cards, just for coffee lovers!

You can use any card, of course, but the “Coffee Lovers” pack has some fun options!

8. Curate a Box of Goodies
This can be done using items from home including trinkets, photos, crossword puzzles from the newspaper, favorite snacks, etc. If you don’t have a fresh box you can re-use a bag and decorate it with wrapping paper or artwork….Don’t forget the note!!

9. Send A Quarantine-related Card

I created this “Social Quarantine” pack for this very purpose. Each card speaks to the current situation and from an “I miss you” to an “E.G.B.O.K.” (everything’s gonna be o.k.) you will find four different sentiments for the ones you love.

Lots of theme-related notecard sets are available in our online shop!

10. Not Sure Who To Write a Note to? Here are some ideas:

• Your parents or grandparents who you haven’t been able to visit during quarantine

• Teachers and co-workers you miss seeing every day

• People who are struggling. Those who have been laid off or are sick.

• A college roommate who you didn’t get to spend enough time with this school year.

• A friend you haven’t seen in a long time.

• Your sister, brother, aunt, uncle or cousin…letting them know how much you love them.

Any way you choose to send some good vibes to those you love will be a welcome gift! Now go write some notes and wait for the magic to happen!